A case study on the effectiveness of group buying sites under the beauty and wellness industry in the Philippines

• Main Authors: Angeles, Ana Victoria C., Eleazar, Kimberly T., Gan, Jacques Patrick P., Sam, Elora Alyssa S.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Self-care, Health; Beauty culture; Health > Vocational guidance; Beauty, Personal > Vocational guidance; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10634
• Institution: De La Salle University

This case study provides an in depth analysis and evaluation of the effectiveness of top group buying sites in Small and Medium Enterprises (SMEs) under the beauty and wellness industry here in the Philippines. Collection of data was made by (1) interviewing owners and managers of SMEs under the wel...