A Marketing research study for a modified business center concept model for Lee Designs Inds., Inc.- LUXUS® first.original

• Main Authors: Anatalio, John Patrick A., Cheng, Dyan Leah Dominique C., Gamad, Vincent Lorenz Y., Monzones, Miguel N.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Business planning; Business enterprises; Strategic planning; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10676
• Institution: De La Salle University

This paper is a descriptive study that determined if the modified business center concept model of Luxus Inc. is acceptable to its target market. This paper analyzed three industries: the furniture, the virtual office, and the business center industries. To analyze the industries problems, competitive advantage, and the opportunities they present, the STEEPLE analysis, Porters Five Forces Framework, and the SWOT matrix were utilized. It was determined that the intelligent office industry, composed of the virtual office and business center industries, is an emerging industry. This paper tackled how the opportunities present in the rise of the intelligent office industry can be taken advantage of by the furniture industry. This paper likewise determined the target market of the intelligent office industry, their extent of awareness and experience, and their willingness to try new work settings. This paper also determined what services the modified business center should offer and at what optimal price range they should offer them. Finally, the paper determined the location that the target market prefers the modified business center to be situated at.