A Layout method for improving grocery product adjacencies based on customer expectations

• Main Authors: Carandang, Carmi B., Khoo, Jade Marie A., Lim, Katrina Michelle S.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Grocery trade; Show windows; Consumer satisfaction; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10678
• Institution: De La Salle University

This paper presented a study on the development of grocery product arrangement based on customer expectations. An introduction was done by discussing an overview if the Philippine retail sector, the importance of customer relationship in retail, the taxonomy or classifications of retail store outlet...