A Service plan for Hyundai Global City Hub: Effective Customer Handling Systems For Vehicle Purchases

• Main Authors: Catolico, Miguel, Chua, Henry, II, Lim, Paul Benedict, Ocampo, Johann
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Customer services; Customer relations; Hyundai Global City; Automobiles > Cost of operation; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10741
• Institution: De La Salle University

This service plan on Hyundai Global City aims to give feasible recommendations for the improvement of the dealership. Other than the different recommendations, this paper also contains diverse information regarding Hyundai Global Citys current situation as well as Industry Analysis, Competitive Analysis, TOWS matrix, investment plans, and estimates of profitability. To better tackle the present situation of Hyundai Global City, other diagrams such as the Fishbone Diagram and the Flower of Service are also included in this paper to give a simpler overview on the predicaments of Hyundai Global City as a dealership. Moreover, this service plan also includes the goals and objectives and the target market of the company in line with the different proposed recommendations. The goals and objectives include the short-term, medium-term and long-term aims of the company when it comes to customer complaints, customer satisfaction, and sales. Also included in this paper are the proposed recommendations for each element of the service marketing mix product elements, price and other cost considerations, place, time and cyberspace, promotions and education, process, productivity and quality, physical evidence. These recommendations were formed based from the current 8Ps, secondary research materials and from the results of a UAI survey conducted. In order to support the proposed service plan, this paper also includes investment plans, estimates of profitability (income statement) and an evaluation of results.