The Cinderella in me: A moderated mediation analysis of cinderella complex

• Main Authors: Ahn, Jee Seul, Sim, Joy Nicole L., Venegas, Mark Kevin G.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Fairy tales > Film adaptations; Cinderella > (Legendary character) > Juvenile drama; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10840
• Institution: De La Salle University

This study investigates the moderating mediation effect of the Cinderella complex on the formation of gender stereotype by Cinderella themed Korean dramas. The respondents were 284 first and second year female high school students. Correlation, two-way ANOVA and multiple regressions were employed to analyze the data, and a focused group discussion was followed to supplement the findings from the quantitative analysis. The results indicate that exposure to the said dramas affects the Cinderella complex of the viewers of those who belong to high socioeconomic status (SES) only while viewers from low SES were not influenced by their exposure. In addition, partial mediation of Cinderella complex, established between the exposure to the said dramas and gender stereotype alludes to the fact that the two may be closely related and that one may be influenced by the other. The important implication of the study suggests that the dramas appeal and influence their viewers differently depending on their SES. This study contributes in expounding the concept of Cinderella complex by suggesting that it is present in every woman regardless of her SES.