A Case Study on SPLASH Corporation: Its Growth from an SME into a Corporation

• Main Authors: Calalo, Joana Marie, Chua, Samantha Hannah H., Jocson, Carl D., Yap, Parick Ryan A.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10992
• Institution: De La Salle University

With the existence of numerous Small Medium Enterprises (SMEs) in the Philippines, SMEs are challenged to enter the market, gain profit and succeed with their operations. This case study shows how Product Innovation, Research and Development, and Targeting Untapped Markets contribute to the growth a...