A Marketing plan for Waltermart Sucat Paranaque {electronic resource]

• Main Authors: Barut, Lorraine Mae R., Chua, Shayne Dedelyne Q.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Supermarkets > Philippines > Design; Shopping centers > Philippines; Waltermart; Management Sciences and Quantitative Methods
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11030
• Institution: De La Salle University

In the Philippines, malls are continuously adapting to cater the varying needs and changing lifestyle of the Filipino. However, only few of them use the community mall format. There is a growing trend of shopping centers and stores where they place themselves near residential areas, since people are...