A marketing plan for The Invisible Sisters

• Main Authors: Alejo, Jose Miguel C., Caballero, Claudine Joyce F., Gloria, Sabrina Anne M., Py, Saul A.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Fashion design > Environmental aspects; Fashion > Environmental aspects; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11074
• Institution: De La Salle University

Invisible Sisters is a social enterprise that has a two-fold advocacy of poverty alleviation and environmental awareness. The enterprise works with urban poor women, producing fashion products from plastic waste through handcraft production techniques. The goal of this research is to create an advoc...