La Tondeña: A short feature film on alcohol abuse and family

• Main Authors: Abello, Isabella Vikttoria M., Aragon, Daniella Marie A., De Jesus, Patrick Albert O.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Short films; Drinking of alcoholic beverages > Social aspects > Case studies; Alcoholism > Prevention; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11102
• Institution: De La Salle University

La Tondeña is a short feature about Andres and how he turns to alcohol to console himself from losing his job which later on affects his relationship with his family and everything deteriorates from there. The film follows Andres journey to improve and make his life better. It undertakes why vices are not always the answer to problems and how, in-the end, family is what matter the most. The film targets audiences from the age 18-70, from the classes A-D. The proponents studied the drinking culture embedded within the CD social class in the Philippines and the alcohol abuse this culture could develop. The proponents also studied the different family bounds that exist within this class because we want to find out the effects of one on his personal life in order to help the viewers understand why vices are not always the answers to out problems. In the end, the proponents showed that family is what matters the most so that the audience might better understand that change for their own improvement is possible with the right attitude and mindset.