A volunteer recruitment communication campaign for Make-A-Wish Foundation Philippines

• Main Authors: Cord-Cruz, Katrina Nicole, Joven, Kara Franchesca, Meily, Anjanette
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Make-A-Wish Foundation Philippines; Wishes; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11122
• Institution: De La Salle University

Make-A-Wish Foundation Philippines (MAWFP) is a non-profit organization that started out in 1999. The main goal of the organization is to be able to grant wishes of children from ages 3-18 years old with life threatening medical conditions regardless of their socioeconomic status, gender, and religion. MAWFP is heavily reliant in the help of volunteers in fulfilling their mission, vision, and goals- the volunteers are considered as the backbone of the organization because they are the ones who grant the wishes of the children. However based from the communication audit conducted by the proponents, MAWFP is not able to get enough volunteers monthly thus it disables them from carrying out their main goal. Currently, MAWFP aims to tap into a different demographic as their volunteers specifically young adults from 19 to 35 years old residing in Metro Manila. However, based from the audit of the foundation present volunteer program and communication initiatives, they have not been effective in reaching out to the said target audience. As a result, the proponents crafted a volunteer recruitment communication campaign that is geared towards developing communicative platforms that effectively convey the organizations history, objectives, past accomplishments and upcoming activities to potential volunteers. This campaign consists of three phases, however, only the first phase will be implemented by the proponents. The volunteer recruitment communication campaign prepared includes the creation of online and offline campaigns using a variety of platforms commonly used by its target audience. This includes updating of the organizations website, creating interactive social media campaign (to be linked to its website), designing a direct mailing campaign kit that includes a letter, a newsletter, a brochure, a business card, a feedback form, a folder, and an envelope, as well as producing other communication materials specifically e-posters (to be posted in all social networking site)s that are all geared towards encouraging young professionals to volunteer for the organization . All the collaterals included in this volunteer recruitment communication campaign were subjected to evaluation by the members of the organization as well as a portion of the target audience. The said volunteer recruitment communication campaign will include a strategy for ensuring that the organization, on its own, will be able to execute the remaining phases of the campaign.