A feasibility study on the tissue buddies

• Main Authors: Co, Anson David, Tan, Eleonor Chua, Marquez, Jay, Reynoso, Maria Lourdes Agpi, Villarama, Gracia, Ulep, Richelle Say Gan, Semilla, Bernardina Cruz, Racelis, Aleli Caraan
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Tissue paper; Ornamental boxes; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11292
• Institution: De La Salle University

The proponents, after undergoing the feasibility study, have proven that the proposed product- Tissue Buddies tissue box cover is indeed feasible. The tissue box cover is primarily made of local velvet. It measures 9.25 inches in length, 5 inches in width, and 4 inches in height, of which 0.5 inches is folded inside for sewing so that the actual height is only 3.5 inches. The middle cut from where the tissue paper is pulled out measures 4 inches in length. A stuffed toy is attached at one side of the tissue box cover. For the packaging, a paper bag will be used. It is an ordinary rectangular paper bag with entwined paper as handles. It measures 24 cm. in height, 21 cm. in length, and 17 cm in width. The paper bags come in varying colors and design coordinating with the tissue box cover. Upon the formation of the corporation, the proponents as incorporators have agreed to have a capital contribution amounting to a total of P 14,000, obligating each member to give an amount of P 1,750 each. After conducting the time and motion study, the proponents decided to adapt the assembly line in the production of Tissue Buddies. The plant capacity of the firm shows that the corporation will be able to produce 10 units of tissue buddies every week, or in other words 40 units per month. With the use of survey questionnaires, the proponents were able to determine the approximate demand of the market, which is 150 units per month. Analysis of the data gathered from the respondents shows that there is a market for Tissue Buddies. The strategies to be used were the product differentiation, whereby making our product uniquely different from that of already existing in the market Cost-plus pricing, whereby adding the cost of the product produce to a certain percentage mark-up to come up with the selling price, direct selling, whch involves the proponents selling the product directly to buyers and the proponents will make use of fliers, as determined in the questionnaire, to promote the product in the market. The technical study shows that the firm needs to at least sell 5 units of Tissue Buddies for them to break-even. Through the financial study, it was seen that a profit of about P 20643.54 will be generated by the operation of the business. This means that the operation of 8 Stitches Incorporated will provide the proponents with a justifiable return on their investment. The product and the corporation will be socially desirable as a whole. 8 Stitches Incorporation as seen will participate in the paying of taxes to the government, provide benefits to consumers, will maintain a proper waste disposal system that will cause no harm to our environment. Upon finishing the feasibility study, the proponents will start their operation beginning the month of October 1998, and will terminate on July 1999.