A public relations plan for Special Olympics Philippines

A public relations plan for Special Olympics Philippines

Special Olympics Philippines is in need of committed volunteers to assist in their sports activities and trainings. This is due to the lack of awareness of their target audience, students taking up Special Education in universities within Metro Manila, about the organization and its advocacy. In ord...

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Bibliographic Details
Main Authors: Arcebal, Maila P., Erasquin, Chairmaine S., Reyes, Nigelle Justine V.
Format: text
Language:English
Published: Animo Repository 2013
Subjects:
Volunteer workers in recreation > Recruiting
Recreation > Management
Sports administration > Philippines
Communication
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11378
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Institution: De La Salle University
Language: English
Description
Summary:Special Olympics Philippines is in need of committed volunteers to assist in their sports activities and trainings. This is due to the lack of awareness of their target audience, students taking up Special Education in universities within Metro Manila, about the organization and its advocacy. In order to address their communication problem, the proponents created a public relations plan and implemented the project in St. Paul University-Manila. The public relations plan contained different strategies and tactics based on the Behavioral Public Relations Model. The tactics include formal correspondence with university professors, brochures, posters, social media (Facebook and Twitter) and a talk.

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