An environmental campaign for campus sustainability office De La Salle University, Manila

• Main Authors: Murillo, Menina Maria Paz, Uy, Teresa Alet A., Zapanta, Christine Joy G.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Universities and colleges > Environmental aspects > Philippines; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11440
• Institution: De La Salle University

The Campus Sustainability Office (CSO) is an office under De La Salle University-Manila (DLSU-M), responsible for the perusal of the conducted researches done by the sustainability offices of the different colleges. It is also responsible for suggesting was on how sustainability efforts per college could be improved. The study helped the organization in launching its very first in environmental campaign, the No Impact Campaign. The campaign aimed to inform the DLSU-M community about ways on how to reduce their amount of Carbon Footprint. Through interviews done with the organization and surveys conducted, it was revealed that there was a need for an individual behavior change campaign that could be communicated primarily through social media using posters and video testimonials. These collaterals were shown inside the DLSU-M campus as a secondary arm of the campaign. The campaign ran for a month, wits its collateral posted and shown both online and around the campus. The signages, also part of the campaign, were posted on key areas. To sustain the campaign and the behavior it prescribed, the campaign plan and its collaterals were given to the organization. The campaign plan included suggestions of different activities that the organization can conduct when they implement the No Impact Experiment Week in October 02 2014. A social media management guide was also attached in the campaign plan, since the main platform of the campaign was social media.