A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction

The group created a communication materials package for the Philippine Blood Center (PBC), the government blood bank of the Department of Health. PBC aims to supply safe and adequate blood by conducting blood drives in universities within Metro Manila. The main target audience of the organization is...

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Main Authors: Go, Charleen Denice L., Lin, Eanne Yeanne O.
Format: text
Language:English
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11505
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-12150
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-121502021-09-24T00:02:28Z A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction Go, Charleen Denice L. Lin, Eanne Yeanne O. The group created a communication materials package for the Philippine Blood Center (PBC), the government blood bank of the Department of Health. PBC aims to supply safe and adequate blood by conducting blood drives in universities within Metro Manila. The main target audience of the organization is college students aged 18 and above as they believe that this age group has the healthiest blood. The communication audit revealed that PBC does not provide any information regarding their blood drives to the students, which led to low student turnout during the events. To solve this problem, the group created a communication materials package for PBC, which aims to provide information regarding PBC's events to their target public who are college students. The primary objective of the communication materials package is to provide pre-event publicity materials that would inform the students about PBC's upcoming blood orientation and blood drive before each event. This includes posters and tarpaulins that PBC can post in the university before the events. It contained information such as when and where the blood drive would take place. The group also created a more substantial brochure that aims to explain the importance and benefits of blood donation. It also contained testimonies to reinforce people's decision to donate. The group also created flyers that contained the steps on blood donation. Last, the group revised the DOH-linked web page by providing information about PBC and its purpose. It is important to note that the webpage is created for future use. The group also created social networking accounts, Facebook and Twitter, for Philippine Blood Center's future use. 2013-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/11505 Bachelor's Theses English Animo Repository Communication
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Communication
spellingShingle Communication
Go, Charleen Denice L.
Lin, Eanne Yeanne O.
A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
description The group created a communication materials package for the Philippine Blood Center (PBC), the government blood bank of the Department of Health. PBC aims to supply safe and adequate blood by conducting blood drives in universities within Metro Manila. The main target audience of the organization is college students aged 18 and above as they believe that this age group has the healthiest blood. The communication audit revealed that PBC does not provide any information regarding their blood drives to the students, which led to low student turnout during the events. To solve this problem, the group created a communication materials package for PBC, which aims to provide information regarding PBC's events to their target public who are college students. The primary objective of the communication materials package is to provide pre-event publicity materials that would inform the students about PBC's upcoming blood orientation and blood drive before each event. This includes posters and tarpaulins that PBC can post in the university before the events. It contained information such as when and where the blood drive would take place. The group also created a more substantial brochure that aims to explain the importance and benefits of blood donation. It also contained testimonies to reinforce people's decision to donate. The group also created flyers that contained the steps on blood donation. Last, the group revised the DOH-linked web page by providing information about PBC and its purpose. It is important to note that the webpage is created for future use. The group also created social networking accounts, Facebook and Twitter, for Philippine Blood Center's future use.
format text
author Go, Charleen Denice L.
Lin, Eanne Yeanne O.
author_facet Go, Charleen Denice L.
Lin, Eanne Yeanne O.
author_sort Go, Charleen Denice L.
title A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
title_short A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
title_full A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
title_fullStr A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
title_full_unstemmed A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction
title_sort communication materials package for the philippine blood center (pbc) on adopting innovations through information and uncertain reduction
publisher Animo Repository
publishDate 2013
url https://animorepository.dlsu.edu.ph/etd_bachelors/11505
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