A study on the effects of digital billboards on driver distraction

• Main Authors: Cruz, Jachin Mitoni L., Pangan, Darwin L., Sta. Ana, Jan Kenneth A.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Billboards; Distracted driving; Automobile drivers > Psychological aspects.; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11518
• Institution: De La Salle University

The initial billboards also known as static billboards (tarpaulins) have been an effective medium in promoting several kinds of goods and services. With the technology booming in the 20th century, the idea of billboards has transformed into an extreme modern state-of-the-art medium of having it digi...