Willieng Willieng: The study on Willie Revillame's cult following

The main purpose of this qualitative study is to identify why fans follow Willie Revillame and how they see Willie Revillame. The study attempts to connect the final results of the study to the Social Psychology concept of persuasion and the Sikolohiyang Pilipino concept of Kagandahang loob under th...

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Bibliographic Details
Main Authors: Escay, Mark Joseph D., Henson, Maria Monica M., Leogardo, Christian Isabelle R.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11533
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Institution: De La Salle University
Language: English