A donor recruitment package for Nutrition Foundation of the Philippines, Inc.

• Main Authors: Apalisok, Toney An-Mariy, Bernardino, Bernadine, Damasco, Hedda
• Format: text
• Language: English
• Published: Animo Repository 2015
• Subjects: Nutrition Foundation of the Philippines, Inc.; Community health services > Administration; Public health.; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11549
• Institution: De La Salle University

The Nutrition Foundation of the Philippines, Inc. (NFP) is a private non-stock, non-profit organization in community nutrition that passionately serves its clients with excellence and professionalism toward a healthy, empowered, and productive nation. NFP has two major programs for their target public, which are for urban poor families. The first program is the Nutrition and Health Kiddie Class (NHKC) which aims to teach basic knowledge on food and nutrition for preschool children. The second program is the Community Outreach-Family Development Programs (FDP) which teaches family members in being responsible and in improving the quality of their lives. In order to fund their programs, NFP seeks donations from business owners and corporate executives. However, there has been a decline in donations caused by how NFP presents their need for donations. The ineffective way of presenting their message made potential donors feel that NFP's cause is unworthy of donations. To solve this problem, their current donation letter will be replaced by a donor recruitment package that includes 1.) a recruitment kit that comes in a form of (a) a photography portfolio brochure with (b) a five minute organizational video, (c) donor pledge and feedback form. 2.) A revamp of NFP's website will be done to further tap other donors, and 3.) a donor database and 4.) instructional manual will be provided for a more organized and efficient way to handle future donors and to sustain the project