Bukas palad foundation: A sponsorship video

• Main Authors: Arabit, Angeline A., Marcos, Patricia Jane L., Pe, Patricia Jane L.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Bukas Palad Foundation; Nonprofit organizations > Philippines > Finance.; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11551
• Institution: De La Salle University

The objective of the research paper is to gather information that will be used for Bukas Palad Foundations sponsorship video. The researchers interviewed Bukas Palad Foundation members and also conducted a focus group discussion to know more about the organization's mission, vision, programs and services as well as its communication problem. Due to lack of funding, BPF has been using a 31-slide PowerPoint presentation to present their foundation and their programs and services. The proposed solution is a 5-6-minute sponsorship video that encourages companies to donate/support and choose BPF. The video's effectiveness was evaluated through a survey. The respondents were individuals from different companies situated in Metro Manila. Based on the results of the survey, the proponents were able to conduct that the video is effective because majority of the respondents agreed to volunteer/donate and support BPF and that the video showed the information needed clearly and logically. Thus, the objective of convincing individuals to help BPF was met.