A volunteer recruitment campaign kit for Advocacy Center Philippines

Advocacy Center Philippines is a non-profit, non-governmental organization that promotes community development through 1) environmental awareness 2) waste management and 3) animal welfare. For the organization to completely fulfil its mission, the organization needs volunteers that would aid them in...

Full description

Saved in:
Bibliographic Details
Main Authors: Alonzo, Ina Beatrice A., Buencamino, Franchesca Lois R., Castillo, Claudine Christie C.
Format: text
Language:English
Published: Animo Repository 2015
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11759
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-12404
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-124042021-09-20T06:15:43Z A volunteer recruitment campaign kit for Advocacy Center Philippines Alonzo, Ina Beatrice A. Buencamino, Franchesca Lois R. Castillo, Claudine Christie C. Advocacy Center Philippines is a non-profit, non-governmental organization that promotes community development through 1) environmental awareness 2) waste management and 3) animal welfare. For the organization to completely fulfil its mission, the organization needs volunteers that would aid them in accomplishing its programs. However, based on the communication audit conducted by the group, the organization is unable to effectively communicate its advocacy and the integration of the three main programs that lead to community development to its potential volunteers on its Facebook page and website. Because the potential volunteers do not have sufficient knowledge that they need about the organization, they feel discouraged to volunteer. The need for clear and complete information is regarded as one of the crucial factors that affect volunteer motivation. To address this problem, the group implemented a volunteer recruitment campaign and provided the organization with a volunteer recruitment kit, which also involves a social media management manual, in order for them to sustain the project. The communication campaign consisted of three phases. This includes a reconstruction of the organizations messages on its Facebook page, revamp of its website, production of video, and brochure. 2015-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/11759 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description Advocacy Center Philippines is a non-profit, non-governmental organization that promotes community development through 1) environmental awareness 2) waste management and 3) animal welfare. For the organization to completely fulfil its mission, the organization needs volunteers that would aid them in accomplishing its programs. However, based on the communication audit conducted by the group, the organization is unable to effectively communicate its advocacy and the integration of the three main programs that lead to community development to its potential volunteers on its Facebook page and website. Because the potential volunteers do not have sufficient knowledge that they need about the organization, they feel discouraged to volunteer. The need for clear and complete information is regarded as one of the crucial factors that affect volunteer motivation. To address this problem, the group implemented a volunteer recruitment campaign and provided the organization with a volunteer recruitment kit, which also involves a social media management manual, in order for them to sustain the project. The communication campaign consisted of three phases. This includes a reconstruction of the organizations messages on its Facebook page, revamp of its website, production of video, and brochure.
format text
author Alonzo, Ina Beatrice A.
Buencamino, Franchesca Lois R.
Castillo, Claudine Christie C.
spellingShingle Alonzo, Ina Beatrice A.
Buencamino, Franchesca Lois R.
Castillo, Claudine Christie C.
A volunteer recruitment campaign kit for Advocacy Center Philippines
author_facet Alonzo, Ina Beatrice A.
Buencamino, Franchesca Lois R.
Castillo, Claudine Christie C.
author_sort Alonzo, Ina Beatrice A.
title A volunteer recruitment campaign kit for Advocacy Center Philippines
title_short A volunteer recruitment campaign kit for Advocacy Center Philippines
title_full A volunteer recruitment campaign kit for Advocacy Center Philippines
title_fullStr A volunteer recruitment campaign kit for Advocacy Center Philippines
title_full_unstemmed A volunteer recruitment campaign kit for Advocacy Center Philippines
title_sort volunteer recruitment campaign kit for advocacy center philippines
publisher Animo Repository
publishDate 2015
url https://animorepository.dlsu.edu.ph/etd_bachelors/11759
_version_ 1712577537696071680