Buying behavior of ECHOstore consumers towards corporate social responsibility

• Main Authors: Fernandez, Arvin Romel, Paleracio, Aira Mae, Rey, Ricianne Marie, Sagum, Jude Vincent
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11916
• Institution: De La Salle University

Corporate Social Responsibility (CSR) has been a subject of numerous research and studies. In the Philippines, however, there have only been a few studies that explored o consumers’ buying behavior and CSR. In line with this, this research aimed to assess the awareness of consumers of ECHOstore, a l...