Frame-ups picture frames

• Main Authors: Chua, Jacqueline V., Chua, Leslie Y., De Ramos, Narissa V., Juan, Mark L., Mercado, Albert P., Odono, Maria Cecilia B., Ong, Jennifer T., Pantanilla, Khristine Joyce S.D, Tan-Abing, Oscar G.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12000
• Institution: De La Salle University

Executive Summary. Frame Up Company is engaged in the manufacturing of uniquely designed picture frames, hand-made through a quality ensured process at the company's plant site located at Vassar Industries, Inc., 7272 Malugay St., Makati, Metro Manila. The proponents decided to pursue this line of business for the reason that there is a continuous demand for picture frames, stemming from the fact that photographs are constantly taken--storage and presentation of such is apparently a constant need to be addressed by entrepreneurs. In addition, venturing into such field serves as an outlet for the creativity of both the group members and their prospective clients. Frame-ups, as the product is called, is a picture frame having the dimensions of 6 inches by 8 inches, which can accommodate a 3R sized photograph. Made from recycled wood (MDF Board), it is covered with black Pelon Suede cloth, serving as an elegant background for the accessories to be added. With regards to the picture frame's design, the company offers pre-determined designs and themes, namely metallic stars and moons, crystal figurine themes and bear designs. What's more, the company also offers a catalogue of accessories from which the buyer may choose from, designs ranging from buttons, beads, ribbons, flowers, and the like. The survey results show that a fairly good parentage of the potential market has bought or are using picture frames, convincing the company of the demand for such product. The proponents then determined that for this particular business, its projected target market would be High School and College students---their youth and enthusiasm being captured by the frame's new and vibrant designs. There is an expected market demand of 200 units per month, with a computed Z at 1.58 falling within the region of acceptance (for a two-tail test at 95% confidence level) Frame-ups will be accepted by the market, together with a GMAR of 69.49% and a 38% market share. For its marketing strategies, the group is to focus on displays and personal selling. This task is made lighter with the product's easy to remember name (Frame-ups) and logo---a handprint bordered by a wooden frame coinciding with wood being the material used, and the frame being hand-made. As for displays, the product is readily appreciated, and the distribution coverage (through the addition of consignments with department stores) is widened. And as for personal selling, it allows better seller-buyer relationships and preferences of the latter may be easily catered to. Averaging 19 units per production day, the proponents may produce up to a maximum of 32 units, each unit having a production cost of P 121.11. For the company's 10 months of existence, all operations will be managed by a set of elected officers, the form of ownership being a corporation due to the advantages it presents. Capitalization is set at P 18,000, leaving the company a projected income of P 32,724.13 in the end of the business' life such is the result of a quite high 181.80% Return on Investments. As for its societal benefits, the business presents a host of positive indirect outcomes. Labor capacity is at its maximum with all the nine members having designations, thus generating employment. With the company's supply of commodities and demand for raw materials and supplies, sales come in for other small and large scale firms. Members are also taught how to compute taxes properly, and are reminded to be sensitive enough to use environment-friendly materials. Lastly, relationships between members are harnessed one knows and acknowledges the capacity of the other, encouraging personal growth of each in the long run. It is apparent that establishing the business is feasible the time effort and money invested is well compensated by profits, lessons and other benefits.