A business plan on the Pink Corporation

• Main Authors: Ada, Gennievie R., Castañeda, Camille, Go, Imee, Laserna, Mary Joan, Lim, Rosalinda, Ong, Bethany Janise, Pua, Ann Marisse Ong, Tan, Frieda Liza Tang, Ty, Jasmin Chua, Villanueva, Carmel Elaine
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12039
• Institution: De La Salle University

Executive Summary. Pink Corporation is a bag manufacturing company that aims to combine fashion and convenience through the creation of high quality and reasonably priced products. The corporation was founded by ten young women whose interest in fashion inspired them to establish a business in the fashion industry. Pink Corporation's primary objective is to change the stereotypical view that women are weak through the creation of products that would offer women of all ages both convenience and style. The company further believes that employee empowerment is the key to customer satisfaction and company success. Tuck-It-In is the name of the product because it already gives an idea as to how the bag works. Tuck-It-In is a bag made from attractive and durable nylon material, which is known to be a water-resistant fabric. This material also makes it easier for the bag to be folded up, so that it can be placed inside its front pocket. Tuck-It-In is especially designed for practicality purposes. The target market of the product is female college and high school students, ages 13 to 22. The monthly demand was found to be 285 units, which is higher than the capacity per month of 56 units. The company aims to provide benefits to the consumers, such as convenience and practicality, through the product and the services that augment it. Tuck-It-In is priced at P 270 but it can still be offered at a lower price through discounts and promotions for selected buyers. The company will employ a direct marketing channel but also plans to use intermediaries in the second trimester of operations. Advertising will also be in the form of leaflets, posters, banners, and a company website. The proponents used the assembly line method since some of the proponents are more skilled than the others. Therefore, the assignment of tasks depends on the skills of the laborers. Based on the time and motion study done, it was computed that the maximum, minimum, and average capacity per production were 22.46,5.22, and 13.84 units respectively while the computed production cost amounted to P 136.27. The plant site is located at # 8 Rainbow St., Marikina City. It is a bag and wallet factory owned by Mr. Benito Lim. There will be three workstations that will be situated only in a portion of the entire factory. The group will try to observe the policy of doing things right the first time all the time through applying quality control in the manufacturing process whenever necessary. The operating schedule of the company will be from 7:30 am - 5:30 p.m. every Saturday wherein a projected output of 520 units was computed. The company expects a net income of P 66890.73 in ten months of operation. In order to break-even, the company has to sell 158 units.