Quest Corporation

• Main Authors: De las Alas, Anathalia, Del Rosario, Konrad Lloyd Anthony, Hong, Raymond, Keswani, Chitra, Lee, Angeline Belle, Lee, Ivy Marie, Lopez, Nina Katrin Anne, Tan, Paul Geoffrey, Trinidad, Jackie Lynne, Tinio, Katrina Camille
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12046
• Institution: De La Salle University

Executive Summary. Quest Corporation is a bag manufacturing company that aims to provide high-quality, practical and trendy bags. The corporation is composed of 10 individuals who commit themselves to help maintain the fashionable and practical lifestyles of Filipinos. Because of this, the company is here to offer consumers their money's worth by giving them products of highest quality with a wide range of choices to choose from. It envisions itself to be a highly respectable company known for producing superior quality backpacks that can compete worldwide. As its first line of excellent products, the company came up with its premier product, the MIKE . It intends to cater to high school and college students as its primary market. The backpack has an organizing pocket to place the user's cellular phone and pens. It is waterproof and has comfortable straps and available in different colors. The company will sell it for P320 based on a combination of pricing methods. Quest Corporation will employ several marketing strategies such as the use of flyers, posters and discounts to attract potential customers. The manufacturing of the product will be partially subcontracted due to the lack of sophisticated equipment and skills by the proponents. By partially subcontracting, costs incurred are much lower. The corporation will be in charge of the tracing, cutting and trimming of the pattern. The backpack is made of Rubberized Oxford cloth and has a dimension of 15 X 10 1/2 inches. Production costs is estimated at P 132.00 per unit. The monthly output will be 200 bags, which is in line with the sales target set by the company. The company's targeted ROI in a span of one-year (10 months of production) is 200%. The targeted sales of the corporation is P 608,000.00 which is equivalent to 1900 units of bags sold. The targeted Net Income After Tax is P 359,866.50 which shows the potential profitability of the company. To break-even, Quest Corporation will have to sell 304 units per year or 31 units per month. The following strategies will be employed by the company to fulfill its objectives. These strategies were based on the SWOT Analysis performed by the corporation after studying its industry and environment. The first of these strategies will be to pursue product development to be able to keep up with the markets needs and wants. Next, the company will explore other target markets to be able to reach to new consumers such as women and children. And lastly, the company will formulate aggressive marketing strategies to increase product awareness and knowledge.