Split Shadows Corporation: A business plan on SHOAP

• Main Authors: Arkoncel, Agatha Sabina, Cabigas, Maria Anna Petita, Gan, Sepheus Mervin, Jose, Jaclyn Kate, Latonio, Carolyn Anne Michelle, Manalo, Mariou, Marasigan, Mary Loise, Quimzon, Florante Manuel V., Siy, Brian Yiu, Tantuico, Tsarina Augustine Noel
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12052
• Institution: De La Salle University

Executive Summary. SPLIT SHADOWS CORPORATION is a corporation established to introduce a breakthrough in soap industry. It is built on a principle of continuous improvement, where the management goes beyond achievement of corporate objectives. The company is located at 188 Molave Avenue, Molave Park, Merville, Parañaque City. The company has chosen the product, SHOAP because the proponents saw its potential in the market. In this product, the company was able to combine the cleansing power of hand soaps and the merits of a gift item. The primary purpose of SHOAP is to serve as an ideal gift item. The breakthrough in this product which is the gift item embedded within the soap, made this product an ideal gift item. The secondary purpose of SHOAP is for sanitary purposes. It's cleansing power combined with its moisturizing agent makes the soap also ideal for hand soap. The primary market of SHOAP is a combination of households residing at BGSIS Mansion Condominium, Golden Meadows Village, Immaculate Conception Dormitory, Lagro Subdivision, Madison Condominium, One Lafayette Square Condominium, Providence Tower 2000, Southville 2 and schools namely, De La Salle Santiago-Zobel School, Jubilee Christian Academy, Southville International School, St. Scholastica's College Manila, University of the Philippines (College of Business), UST (College of Science and College of Commerce), and Xavier School. The total population of the primary market is 10,018 persons. Three hundred and seventy of this population are selected through systematic random sampling. The Gross Market Acceptability Rate of SHOAP is determined to be 73.71%. The conservatism rate is 25% which would bring us to conclude that the Net Market Acceptability Rate is 48.71%. The monthly potential demand is 3,903 units and the market share of Split Shadows Corporation is 25.96%. Split Shadows Corporation could produce an average of 236 units each working day. The maximum number of units produced a day is 384 units. Whereas, the minimum is 84 units. The cycle time was computed to be 8.14 minutes, and the percentage efficiency is at 89.72%. The production cost amounts to P 47.40 per unit and the mark-up is 36.13%. This yields an amount of P 75.00 per unit selling price. The proponents would each contribute P 2,000 for the capitalization. This insinuates that the company must be able to sell 836 units. Therefore, the company would break-even by first two months of operation. In conclusion, the project is found to be feasible based on the studies made. Moreover, the marketing and operational plans are found to be in line with the corporate objectives. The company therefore, looks forward to an optimistic result of operations.