SYZYGY INCORPORATED

• Main Authors: Batobalonos, Jane, Canlas, Leslie Ann, Carino, Christine, Gapuz, Johanne Marie, Garcia, Reina Marie, Go, Aireene, Lim, Mariann Camille Marquez, Sy, Meridel, Sy, Rhenee Victoria, Tiu, Jan Livia
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12056
• Institution: De La Salle University

Executive Summary. Syzgy Incorporated is a manufacturing firm that produces Bonita. The company is named as such because it refers to the proponents' unique and unconventional ideas. The name Syzgy sounds unique and exceptional, a name to be remembered. Its plant site is located at #368 San Bartolome Extension, Ayala Alabang Village, Muntinlupa. This location was chosen because of the spacious work area available. Unlike the other available sarongs in the market, Bonita is a double-sided sarong which can also be used as a dress, skirt, and lounging blanket. Its double-sided feature allows it to gain advantage over its competitors. The proponents chose this product because it is easy to manufacture and its materials are readily available with the many suppliers present. This was also chosen because it can be used as a fashionable clothing item for women which can be bought at an affordable price. The population of the study is composed of female college students of De La Salle University. From the population, the survey was conducted and the target market is composed of the respondents who indicated their willingness to buy the product. The profile of the target market are those of 16-22 years of age and with a monthly allowance of a most P 4,000.00. The proponents used the value-based and psychological methods in setting the price and at the same time, gave allowance for profit and contingencies. After determining the preferences of the target market, the proponents arrived at a selling price of P 399.00. Different strategies will be used to market the product. These include the use of flyers, brochures, and the company's web page. Furthermore, the company will engage in consignments with specialty stores, department stores, and tiangges aside from selling in the practicum bazaars in DLSU The survey results showed the expected demand to be 488 units per month with a gross market accessibility rate (GMAR) of 87.53%. The cost of producing one unit of Bonita is P 250.47. Based on the time and motion study conducted, the average capacity per production day would be 17 units. The form of ownership used is a corporation because of its different legal and organizational advantages. The entire operation, from the incorporation to the dissolution of the company, will cover a 10-month period from October 2001 up to July 2002, enough for the proponents to cover all costs and gain profit. The initial capital per proponent is P 4,000, with each one subscribing 40 shares at P 100 per share. As supported by financial statements, computations show that the company will profit from the production and selling of Bonita. This in line with the company's objective which is to reach at least 100% of the initial capital by the end of the 10-month operating period. The company's Return on Investment (ROI) is 179.58%. The projected net income is P 71,831.40 after the 10-month period of operation. After taking into consideration the management, operations, marketing, and financial aspects of the business, the proponents had established several risk and control measures to facilitate the flow of the business. The business will be a good training ground for raising a new breed of young and innovative entrepreneurs.