Telemarketing system for PBD (TS-PBD)

• Main Authors: Calma, Chester P., Gilera, Melvie M., So, Ryan Earl, To, Jon Vincent Y.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12072
• Institution: De La Salle University

Executive Summary. The primary purpose of PBD's telemarketing system is to enhance the performance of its Sales Team by having an automated system that would be able to handle all the specific needs of the department. This system was made possible through the customization that was done by the proponents, which was mainly based on the specifications given by the telemarketing team. These specifications were gathered through numerous informal interviews and demos with the Assistant Manager-Telemarketing while customization was being performed in order to avoid any inaccuracy in conforming the software to PBD's needs and demands. Documentation was also done concurrently with the customization of the software and was constantly being revised due to corrections made by the Project Manager of the telemarketing system. Documentation included internal documentation, external documentation and user's manual, which were meant for system administrators and users respectively. A final test was made with the system through a test plan that all required features of the software were working and properly customized. Even before the actual installation of the system in PBD, the proponents trained each telemarketer on how to utilize the new software for their purposes with the use of the proponents' User's Manual. When the system was finally put into place, training was again conducted with all the probable users of the contact management system and opinions and errors were noted to further improve the performance of PIM-CM. Corrective maintenance had a huge chunk of the whole maintenance process because of the glitches and errors on the server after installation. Finally, with the use of this telemarketing system, PBD would be able to focus more on customer acquisition and meet their expected quota for the years ahead.