Duopolistic price competition in a VMI-Consignment agreement with brand substitution

• Main Authors: Hernandez, Dale Christian A., Javier, Leandro A., Jr., Villegas, Martoni Patrick V.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12176
• Institution: De La Salle University

In a duopolistic market where goods are consigned under a Vendor Managed Inventory setting, the two manufacturers engage in a price competition to capture the larger percentage of the market. Since they are able to dictate the market price of their goods, the retailer is not in any way able to chang...