A-Z direct marketing-decision support system (AZDM-DSS)

• Main Authors: Barayang, Celeste Marie C., Gomez, Zarah Gay S., Ngo, Michelle S., Young, Carolyn P.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Computer sound processing; Decision support systems; Computer systems; Marketing management; Management information systems; Computer Sciences
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14016
• Institution: De La Salle University

Decisions have the power to affect and change the future. All the achievement and failures can be traced to the decisions made. Confident decision makers use the magic of intuition but to be an effective decision maker, one can make use of the power of logic. Sound decision making through the use of computer systems reduces the possibility of error and risk. A Decision Support System (DSS) is therefore proposed for A-Z Direct Marketing, the largest distributor of Reader's Digest Magazines and Books in the Philippines. The DSS incorporates statistical tools, forecasting techniques, and what-if analysis to provide assistance to the customer service and financial decision making of the management. Managerial decision making is so important that it sets the direction and thrusts of the company which therefore justifies the need for a support system for the decision makers of A-Z Direct Marketing."