Feasibility study on the proposed straight program of Bachelor of Science-- Master of Science in Accountancy in De La Salle University-- Manila

• Main Authors: Cuyco, Kathleen Camille G., Diaz, Jianessa Camille D., Garcia, Regner M., Quitalig, Chris Mateo P.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Accounting > Study and teaching; De La Salle University Accountancy Department; Accounting
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14022
• Institution: De La Salle University

This study is a feasibility study on a proposed straight program of Bachelor of Science and Master of Science in Accountancy (BS-MSA) in De La Salle University - Manila. This program integrates the Bachelor of Science in Accountancy undergraduate degree and the Master of Science in Accountancy graduate degree. It is a four-year and two term course that aims to develop students' skills and knowledge through its extensive training. This study focuses on the market, technical, management, financial and socio-economic study of the proposal program. The Market Study is limited to identifying potential enrollees for the program, as well as the marketibility and acceptability of its graduates. It also focuses on identifying different marketing strategies that would help promote the program. The Technical Study covers the requirements and requirements and resources needed such as professors, facilities and materials, in order for the program to be implemented in the University. The administration of the program is the central issue in the Management Study. It focuses on determining the people who will be responsible for the administration of the program and coming up with an organizational chart that will summarize the different levels of responsibilities. For the financial aspect, the study is limited to projecting the contribution margin that the program will generate based on the determined number of potential enrollees for the program. The Socio-Economic Study focuses on determining the benefits that the program will contribute to the society.