Controlyte remote control for lights
A new technologically advanced product will be introduced in the market as Cyntrolyte . The term cannotes a light weight remote control for houselights. This innovative product is easy and safe to use due to its monofunctional capabilities and double packaging. Initially, Controlyte will be distribu...
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| Main Authors: | , , , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1998
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/14025 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | A new technologically advanced product will be introduced in the market as Cyntrolyte . The term cannotes a light weight remote control for houselights. This innovative product is easy and safe to use due to its monofunctional capabilities and double packaging.
Initially, Controlyte will be distributed all over the National Capital Region since this has been known as the center of trade and industry in the country. The product shall be made widely available in department store on credit or consignment basis.
A cost-effective yet massive promotion shall be undertaken to introduce Controlyte in the market. In the first six month of operations, it shall be advertised in the Philippine Daily Inquirer, 5 days a week, in an ad space of 5 . It shall contain the price, placement, features and the telephone numbers for inquiries. An Advertisement shall also be aired over ABS-CBN 2 twice on weekends during primetime.
In setting the price, the proponents have considered the competitors price, product cost and survey results. Since lower costs are incurred as compared to its competitor, Controlyte can be set at an affordable price of P384.45. The selling price shall increase thereafter to cover inflation and other economic cost." |
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