A feasibility study on the adoption of online review program in the Professional Review and Training Center, Inc. (PRTC)

• Main Authors: Cruz, Zernice Mae R., Lapina, Carmichael C., Ocampo-Tan, Nicole Aimee C., Soliman, Nellaine Annabelle L.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Accountants > Training of; Accounting > Study and teaching; Accounting > Data processing; Electronic data processing > Accounting; Accounting
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14107
• Institution: De La Salle University

There exists a positive market based on the market feasibility study. The study conducted utilized convinience, comprehensive, instututionalized and snowball sampling methods to estimate the probable market of the proposed program. The study also aimed to propose marketing strategies, identify the base demand for the forecasts and to initiate an analysis of the resulting figures from the survey. In the survey conducted, an estimated 61.34% of the market would opt to enroll in an online CPA review program, if it is offered. The demand on the selected areas was then derived to be 1,419 reviewers by considering the percentage of respondents who wold take the proposed program if offered, and other constraints used, such as price selection and internet connection means, with basis on conservatism. This number was further reduced to 70% the PRTC's estimated probable market share for the online program, for the financial forecasting. Supply was assumed to be ever made available since the proposed program primarily involves the use the internet or web. Pricing policy was based on 20% market down from the current traditional review price of PRTC, P5,600. Henceforth, the demand and gap analysis is assumed to render a positive outlook with no call for any setback for the proponent. The proponent's stand on its industry was also assessed through Porter's Five Forces Analysis and through a comparison with other review schools' current settings. From these analyses, marketing strategies were designed to complement the program. These strategies include strenghtening affiliations with external organizations, and maintaining annual programs sponsored by the proponent, advertising and contracting a venture with internet shop/s to assist reviewees physically and financially.