The adoption of innovative applications of electronic commerce by micro, small and medium enterprises in the Metro Manila furniture industry

• Main Authors: Maliksi, Kristine H., Nalus, Michelle Concepcion G., Tan, Rudejane S.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Electronic commerce > Philippines > Metro Manila; Furniture industry and trade > Philippines > Metro Manila; Economics
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14370
• Institution: De La Salle University

This paper discusses the adoption of electronic commerce by micro, small and medium furniture manufacturing firm in Metro Manila. It aims at determining the factors which influence the e-commerce adoption by the said firms and the extent of the influence of the identified determinants. Furthermore, it aims in providing firm-level recommendations for diffusion of e-commerce in furniture manufacturing SMEs in Metro Manila. This study will try to supplement the insights provided in the Pearl12 project, which is a project associated with works with strong sector associations which will play a lead role in delivering business support services to, and mobilizing SME members, and related suppliers, to improve their production performance, market expansion, management capabilities, and long-term sustainability. With the use of a Likert-type scales, the group administered a survey using a convenience and stratified sampling to furniture manufacturing firm respondents in a previous survey conducted by the Pearl2 Project. Some data from the latter survey were also utilized in the analysis. The results show that in general, the factors that were identified-firm size perceived benefits perceived costs communication amount and percentage of work subcontracted, imported materials, and export sales-affect the application or adoption of e-commerce for SMEs in the furniture manufacturing industry in Metro Manila. The results support all the hypotheses formulated, with the exception of percentage of work subcontracted. Given the results, firm-level and government policy recommendations were formulated for the diffusion of e-commerce in furniture manufacturing SMEs in Metro Manila.