The Effect of E-commerce capabilities on the competitive advantage of retail, and hotels and restaurants in the National Capital Region of the Philippines

• Main Authors: Alba, James Raphael C., Gayos, Katrina Maria L., Ho, Janice Lorraine Y., Santiago, Reginald Angelo H.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Electronic commerce > Philippines > National Capital Region; Business enterprises > Computer networks; Internet marketing > Planning; Strategic planning; Retail trade > Philippines > National Capital Region; Hotels > Philippines > National Capital Region; Restaurants > Philippines > National Capital Region
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14489
• Institution: De La Salle University

The rapid increase of internet users had presented opportunity for firms to expand their market. Hence, the existence of e-commerce. At present day, more and more companies are engaging in e-commerce. As to that, this study investigated, through a 7-point Likert scale survey, on different companies...