Assessing the effectiveness of the types of point of sale advertising materials of brand X in selected retail accounts in the Greater Manila Area
The primary objective of this study was to assess the effectiveness of the types of Point of Sale advertising materials in terms of stimulating positive shopper response. The statistical results have ascertained that the level of effectiveness of the types of Point of Sale advertising materials reac...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/14524 |
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| Institution: | De La Salle University |
| Language: | English |