Effects of corporate social responsibility on corporate branding of selected NCR independent oil companies

• Main Authors: Cordova, Regine Camille, Dela Cruz, Raizel Pauline, Saguinsin, Loraine, Sison, Joy Carissa
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Social responsibility of business; Petroleum industry and trade; Brand name products; Business ethics
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14657
• Institution: De La Salle University

In the Philippines, the oil downstream industry is currently being dominated by the big 3 corporations namely 1) Pilipinas Shell Petroleum Corporation, 2) Chevron Corporation and 3) Petron Corporation. Consequently, new independent oil players need to increase their market share. However, because of...