Spot the difference: The role of non-price determinants on the willingness to purchase counterfeit goods in the case of De La Salle University-Manila CBE students
Counterfeiting is an emerging and unstoppable phenomenon worldwide and the Philippines is not an exemption to this phenomenon for there are several hotspot areas wherein counterfeits are sold. Counterfeiting is not to be perceived only as cheap substitutes of the luxury branded products. It has been...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/14729 |
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| Institution: | De La Salle University |
| Language: | English |