A Marketing Plan for Rolls-Royce Motor Cars Manila

• Main Authors: Baradas, Rafael Mari Soriano, Manimbo, Charles Bernard De Jesus, Ong, Jillian Cai Panganiban, Reducindo, Shereen Ann Erika Vaswani
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing > Management; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14854; https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/15494/viewcontent/CDTU022205_P.pdf
• Institution: De La Salle University

The luxury goods industry in the Philippines has been experiencing significant growth due to the strengthening of the country’s economy. Along with this development is the increase in the number of high net worth individuals and their purchasing power. Luxury brands from around the world are startin...