A multiple linear regression model in estimating marketing parameters in AAA Corporation

• Main Authors: Duay, Ma. Lea G., Evangelista, Asuncion Luz S.R.
• Format: text
• Language: English
• Published: Animo Repository 1988
• Subjects: Linear programming; Regression analysis; Log-linear models; Marketing > Mathematical models
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16083
• Institution: De La Salle University

Regression Analysis is a statistical technique or tool for evaluating, investigating, modelling or estimating the relationship of one or more independent variables x1, x2,..., xk to a single continuous dependent variable Y. In this thesis, we use multiple linear regression in the form of Y = BO + B1...