A feasibility study on Kitchen Care by Woodworks, Incorporated

• Main Authors: Agtarap, Mark Frederick M., Carino, Rosemary Binky T.G., Famorca, Raleigh David L., Queriza, Lea Czarina B., Roque, Rowena R., Santos, Sheryll B., Tan, Christopher V., Tocino, Jawella D.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16632
• Institution: De La Salle University

This study aims to study the feasibility of venturing into the manufacturing and selling of a kitchen rack. This study also shows the feasibility of venturing into a new rack business taking into consideration several aspects. These include the presentation of the marketing, technical, management and legal, financial, and socio-economic aspects. A demand for the product is shown in the marketing aspect with a Gross Market Acceptability Rate of 83%. The population consists of the homeowners of Kalaw Hill Subdivision, Filinvest Homes 11, and Maywood Village 2. Through the results of the survey questionnaire used, the product specifications such as the product features, price, place of distribution, packaging, and promotional tools to be employed by the proponents are determined. Pricing analysis is done with the use of the product's direct and indirect competitors and the survey results. The survey questionnaire is a method used for gathering the primary data. Secondary data is gathered with the use of reference materials like marketing, legal, management, and financial books. The technical aspect of the study shows that the product can be produced with the availability of its raw materials, which is determined with the use of the canvassing method. The plan for the layout is determined through the careful selection of the most accessible plant site both for the suppliers and the proponents. Also shown are the computation for the project cost amounting to P 14,000.00 and the annual break-even point in units of 69 and break-even point in peso of P16,215.46. A time and motion study is undergone by the proponents showing the suitability of an assembly line with a total task time of 169 minutes compared to the job shop in manufacturing process with task time totaling to 238 minutes. Based on the time and motion study, the group is able to come up with their desired number of output of 8 units per production day. Considering all factors, total production cost is equal to P 175.08 subject to a 37% mark-up which is P 64.78. The selling price is set at P 249.00 In the financial aspect of the study, a set of assumptions is given by the proponents. A projection of the company's financial performance for a period of ten (10) months is shown. Such assumptions generated a net income of P 16,364.77 with total assets of P 339,859.38. The financial budgets assimilated a 0.68 return on investments. And for the socio-economic study, several factors were enumerated contributing to its being socially desirable. Also stated are the benefits that can be obtained by businessmen and other researchers from this study. The proponents recommended that the proposed be implemented since the group is able to cater to the needs and meet the demands of its market and provide numerous benefits to the society well.