Lite 'N Bulby

• Main Authors: Bautista, Paul Edward H., Caruncho, Ferdinand V., Chico, Glodalyn A., Crisostomo, Marie Antoinette S., Eleazar, Nina Ricci M., Lim, Christina B., Ng, Ma. Rosario M., Silverio, Sean Anthony C.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16654
• Institution: De La Salle University

The LITE 'N BULBY Inc. is a manufacturing firm of hanging lamps. The product is also named LITE 'N BULBY, it is basically tie-dyed, and is made of biodegradable materials such as sackcloth, abaca and rattan. The proponents adopted the corporate name LITE 'N BULBY for it is catchy and is quite appealing. The word LITE refers to light in various context: LITE as being light and portable, and being light on your budget. At first glimpse, the word BULBY could be mistaken as of bubbly. The corporate name LITE 'N BULBY describes the proponents' moods and attitudes while working, meaning, that they work efficiently, and with a smile. The plant site of the corporation is at Malabon, Metro Manila. The proponents have chosen this as their plant site for it is accessible, and the traffic in going there is moderate. The plant has a wide space capable of suiting the proponents' production needs. It also has quite a reasonable distance from the sources of raw materials and supplies. LITE 'N BULBY is an innovative product especially chosen by the proponents. Compared to its competitors, LITE 'N BULBY is smaller, more portable, and more affordable. It could be describe as simplicity at its finest, for it started as a simple idea, yet it came to be quite attractive and useful. In coming up with a product, the proponents first made sure that the production process uses machines and materials that are available. And since all the requirements needed for the production of the hanging lamp are available, the proponents decided to pursue the study. The proponents have selected young professionals, college students, middle-aged, and retirees as their selected target market. In the market study, the primary market the proponents have selected were residents in such villages and subdivisions compatible with the product's market. The secondary market is composed of students of De La Salle University, people who go to bazaars and souvenirs shops, and friends of the proponents. According to the results shown in the market study, there will be a potential monthly demand of 267 and a market share of 25.47%. With this, the corporation may be somewhat assured that they have a share in the market, and even if they increase production, demand will still be present. The product has a total production cost of P 127.30 per unit. With a selling price of P200, the proponents have a market-up of P 72.70 or 34.86% of the selling price. The proponents have chosen to spread leaflets all over residences wherein they have conducted the survey. The product was priced according to the respondents' preferences. The proponents' product offers quality along with some features that prove to be attractive to customers. The corporation may also consign through the proponents' contacts in some department stores, bazaars and exhibits, wherein potential customers may be present. Financial analysis also showed positive results. Profits may be generated in the continuance of the business and the resulting return on investment was positive. The proponents constructed the organizational structure and careful appointment was done for each of the position. Together with this, rules, regulations and disciplinary actions were formulated and agreed upon among them. In view of the results shown, the group has all the reasons to continue with the proposed project.