A Proposed plan for kiwi shoe polish, Sara Lee Philippines

The primary purpose of this thesis paper is to be able to present a realistic marketing plan for fiscal year 1996-1997 to Sara Lee Philippines, manufacturer of Kiwi shoe care products. Products of focus will specifically be the paste shoe polish and liquid wax shoe polish. The Kiwi brand is currentl...

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Bibliographic Details
Main Authors: Adriano, Abraham Joseph Armenio, Lotilla, Julius Magno, Sy, Jeremy Lim, Topacio, Dominador Tejada
Format: text
Language:English
Published: Animo Repository 1996
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16733
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Institution: De La Salle University
Language: English