A concept test for Revicon provita

• Main Authors: Adrias, Maria Lourdes, Deus, Dorothea, Evangelista, Bryan, Feleo, Marie Joy
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16734
• Institution: De La Salle University

The Proprietary Business Division (PROBUS) of UNILAB, Inc. plans to launch a vitamin that will target the smoking population of the country. The proponents of this study were given the task of conducting a study which would determine the concept acceptance of the product REVICON PROVITA. In order to achieve this, three (3) Focus Group Discussions (FGDs) were conducted. The participants were divided into Male Smokers, Female Smokers, and Both Female and Male Non-Smokers. The results of the study show the product does have potential in terms of consumer trial. Both Smokers and Non-Smokers are willing to try the product. The participants also gave their insights on what label may be used for the product, what bottle or container, how much they are willing to pay for one capsule of the product. However, knowledge of the product is needed and its effectiveness must be ensured. Therefore, the company must formulate an awareness must be ensured. Therefore, the company must formulate an awareness campaign so that there will not be any misconceptions on what REVICON PROVITA can do. This paper thus suggests a few strategies which the company may use in order to properly market the product.