A Proposed marketing plan for biogesic tablet

• Main Authors: Agoncillo, Christine, Del Rosario, Shela Mae, Nery, Anna Marisheila
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16736
• Institution: De La Salle University

Biogesic has been in the industry for thirty one (31) years and at present, it enjoys the largest market share at 25%. This marketing plan's objectives are: (1) To increase sales by 36% in peso value and 30% in units, (2) To increase market share by 10%, and (3) To focus on a new target market...