A Study on the marketing effort that Denmar Publishing Corporation can implement to gain competitiveness

Denmar Publishing Corporation (DENMAR) is one of the many companies under the Eastern Group of Companies headed and owned by Marilyn Ong, The company has been publishing Tagalog Romance Novels (TRNs) for six (6) years. The company's carrier imprint is Moonlight Romance. Currently, Moonlight Rom...

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Bibliographic Details
Main Authors: Amorsolo, Maria Consuelo, Dy, Eva Janelle, Lachica, Maria Lolita S., Tong, Melissa
Format: text
Language:English
Published: Animo Repository 1998
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16747
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Institution: De La Salle University
Language: English
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