A Strategic marketing plan for Asian Durables Mfg., Inc.

• Main Authors: Angulo, Maria Fatima S., Castro, Zennah Blessilda D., Montano, Marie Angela, Ong, Jocelyn Joy S., Palma, Ruby Arne S.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16757
• Institution: De La Salle University

Asian Durables Manufacturing, Incorporated is a medium scale enterprise belonging to the consumer electronics industry. It is distributing six product lines of Daewoo Electronics from Korea namely washing machine, refrigerator, microwave oven, vacuum cleaner, television and video cassette recorder o...