PAC/BBDO Worldwide, Inc.

• Main Authors: Adriano, Anna Marie B., Andaya, Hazel C.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16775
• Institution: De La Salle University

This service plan aims to improve employee performance level by 80% and to increase revenue by 10% in 1996 through the use of service enhancement programs and promotional activities. Four service enhancement programs have been proposed in order to mold the employees to become excellent service providers. Aside from these programs, there are promotional activities that have been suggested to promote PAC/BBDO Worldwide, Inc. as a dynamic service organization and in turn, to tap potential clients. This service plan has been prepared to run for the whole year of 1996. The budget allocation follows: Back to the Basics P 100,00 International Seminars 2,625,000 Information Center 222,100 Quarterly Publications 7,200 Shop by Mail 700,000 Project R.O. 55,600 Greeters 27,000 Evaluation of advertising campaigns will be facilitated by the account team through Ad Pre-Testing and Ad Post-Testing. Monitoring the performance of employees in relation to the quality of their outputs will be done through the Goal-Attainment Mode.