An AIDS awareness campaign for Campaigns Advocacy and Public Relations Inc. and Department of Health

• Main Authors: Amador, Alma, De Villa, Roseanne, Hubilla, Eloisa, Lim, Lucene
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16777
• Institution: De La Salle University

Eversince cases of AIDS/HIV infection have risen to alarming proportions in the last ten years, it has become a major global issue that continues to require immediate attention and vigilance from government and the worldwide population itself. The issue becomes more significant as latest reports indicate that Asia, considering its socio-economic plight, will be worst hit by the pandemic. As of present, the recorded number of AIDS/HIV incidence in the Philippines is relatively low. This, however, may not remain long as practices and high risk behavior continue to persist across the country. This situation brought about the establishment of various organizations such as the AIDSCOM, PNAC (Philippine National Aids Committee) with the visible management of the government under the DOH (Department of Health). The combined efforts of these organizations resulted in the formulation of an extensive Phase 1 and Phase 11 AIDS Media Campaign which basically addressed the needs of the audiences regarding their AIDS awareness. This generated a positive response from the public as research reported a significant decrease in misconceptions/misinformation among the target audiences which was in accordance with the stated objectives of the media campaign. Latest data gathered from various feature articles on AIDS and the Remedios AIDS Foundation reveal, however, that target audiences are still in need of basic information regarding AIDS. Eventually, proper dissemination of information should generate concern and motivation to change. This therefore creates the need to formulate a new AIDS Media Campaign that will address the current needs of the public regarding AIDS. It is actually under this circumstance that this advertising plan was completed, and whose objectives are stated as follows: to prompt the target audience to assess their risk of contracting AIDS, and consult with the AIDS hotline service for further inquiries.