A Proposed service plan for Globe Telecom

Globe Telecom started the operation of its IGF services in September this year. With its entry into the market, it encounters such big telecommunication entities as PLDT, PhilCom, and Eastern Telecom. This Service Plan aims to suggest ways by which Globe Telecom can keep up with the industry during...

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Main Authors: Beloso, Gerald B., Garcia, Geenette M., Lee, Cherylynn Y., Valte, Anselmo S.
Format: text
Language:English
Published: Animo Repository 1994
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16798
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-17311
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-173112021-12-14T06:31:57Z A Proposed service plan for Globe Telecom Beloso, Gerald B. Garcia, Geenette M. Lee, Cherylynn Y. Valte, Anselmo S. Globe Telecom started the operation of its IGF services in September this year. With its entry into the market, it encounters such big telecommunication entities as PLDT, PhilCom, and Eastern Telecom. This Service Plan aims to suggest ways by which Globe Telecom can keep up with the industry during its initial year of offering IGF services. The tactics, strategies and programs proposed in this Service Plan are geared towards consumer awareness and customer recall, and the company's establishment as a full service telecommunications company. And eventually, to fulfill its vision of becoming THE NEXT TELEPHONE COMPANY. This Service Plan is limited to the nontechnical aspects of IGF Operations. The highly technical nature of the service itself makes it difficult to project service feature developments. Total cost of the Tactics, Strategies and Programs proposed amounts to P 30,660,136.96. Because figures for operating expenses were not available, profitability is estimated from 50% down to a conservative 10% of Target Revenue. However, even if the company only reaches 10%, it would still be able to earn at least P 6,739,863.04. Evaluation and Monitoring of Performance would be done through Usage, Attitude, and Image (UAI) Tests, Focused Group Discussions, Program Audits, and other methods. 1994-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16798 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description Globe Telecom started the operation of its IGF services in September this year. With its entry into the market, it encounters such big telecommunication entities as PLDT, PhilCom, and Eastern Telecom. This Service Plan aims to suggest ways by which Globe Telecom can keep up with the industry during its initial year of offering IGF services. The tactics, strategies and programs proposed in this Service Plan are geared towards consumer awareness and customer recall, and the company's establishment as a full service telecommunications company. And eventually, to fulfill its vision of becoming THE NEXT TELEPHONE COMPANY. This Service Plan is limited to the nontechnical aspects of IGF Operations. The highly technical nature of the service itself makes it difficult to project service feature developments. Total cost of the Tactics, Strategies and Programs proposed amounts to P 30,660,136.96. Because figures for operating expenses were not available, profitability is estimated from 50% down to a conservative 10% of Target Revenue. However, even if the company only reaches 10%, it would still be able to earn at least P 6,739,863.04. Evaluation and Monitoring of Performance would be done through Usage, Attitude, and Image (UAI) Tests, Focused Group Discussions, Program Audits, and other methods.
format text
author Beloso, Gerald B.
Garcia, Geenette M.
Lee, Cherylynn Y.
Valte, Anselmo S.
spellingShingle Beloso, Gerald B.
Garcia, Geenette M.
Lee, Cherylynn Y.
Valte, Anselmo S.
A Proposed service plan for Globe Telecom
author_facet Beloso, Gerald B.
Garcia, Geenette M.
Lee, Cherylynn Y.
Valte, Anselmo S.
author_sort Beloso, Gerald B.
title A Proposed service plan for Globe Telecom
title_short A Proposed service plan for Globe Telecom
title_full A Proposed service plan for Globe Telecom
title_fullStr A Proposed service plan for Globe Telecom
title_full_unstemmed A Proposed service plan for Globe Telecom
title_sort proposed service plan for globe telecom
publisher Animo Repository
publishDate 1994
url https://animorepository.dlsu.edu.ph/etd_bachelors/16798
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