A Market research study based on 2T motorcycle oil users in Metro Manila

• Main Authors: Buenaventura, Barbara Beatrix B., Lager, Rodolfo F., Mendoza, Mary Rose A., Pastor, Marie Clarissa A.R.
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16811
• Institution: De La Salle University

In these modern times, man is dependent on machines in order to cope with the fast-paced activities of life. Maintenance of these machines come in different forms. For cars, it may be in the form of engine tune-ups, using correct materials. For motorcycles, it may come in the form of spark plugs, gasoline type the like. This research study aims to provide the reader with a thorough Usage, Attitude and Awareness (UAI) analysis of 2T motor oil users. 2T motor oil is essential top keep motorcycle in good running condition for a longer period of time. The research study discovered that all 2T motor oil brands are available in Metro Manila. The 3 most popular brands are shell, Caltex and Petron, but according to the study, the most frequently used brand is Shell. The different 2T motor oil brands come in a variety of packaging and sizes. And it has been established that 2T motor oil users consider price and quality in purchasing their 2T motor oil. It has been learned that the most users buy from service stations. The most effective source of ad awareness for these users is the service station poster. The study also determined how far each brand is from the ideal 2T motor oil. A price range was also established to serve as basis for the acceptability of price for 2T motor oil.