Dermalin cream

• Main Authors: Buenaventura, Jenilyn, Quing, Aileen Villegas, Po, Allan Cuizon, Fuentes, Reynaldo
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16812
• Institution: De La Salle University

Dermalin Cream has already been participating in the dermatological market since 1977 and was considered an institution in skin medication during the succeeding years. At present, Dermalin is a product already in its decline stage but still holds a significant market share of 14% in terms of unit sales among other competing over-the-counter dermatological products. Dermalin Cream thrives on its current claim that it is a multi-purpose cream. It can be used in almost all types of skin problems. With the upcoming trend in market-niching, Dermalin faces tough competition with other creams and ointments formulated to cure specific skin problems. Among these brands, Trosyd, Tinactin, Terramycin, Nizoral, and Bioderm serve as Dermalin's major competitors. For the year 1996, Dermalin will be aiming to achieve an increase of 25% in gross peso sales through the launching of its new packaging. In relation to the positioning of the brand, advertising and promotions will play a major role in achieving its objectives. In addition, three new product extensions of Dermalin Cream are set to be launched in 1998. These extensions will participate in the anti-fungal, anti-bacterial, and anti-itch segment of the dermatological market.